Digital Rules & Regs with VIDEOCLUB
14 March - 13 May 2011

DR&R with videoclub piloted an online implementation of the Rules and Regs development model. Two artists working in digital art were 'in residence' online for two months, developing new work in response to rules designed to interrogate their artistic practices.

Throughout the programme artists posted about their experiences on the DR&R blog:

Participating Artists:

The Rules:




At the end of the residency, I have ended up here: Neighbourwhos? A prototype for making the neighbours (and neighbourhoods) visible.

In following the rules I became quite obsessed with making the online neighbours – that I love – visible. I asked network neighbours that I regularly interact with online (who I know by name but not necessarily in person) to make themselves known by creating, and submitting, a small video portrait of themselves (respecting, honoring by copying, the original Andrew Warhola, Jr).

However, network did not respond – I do appreciate it is a big ask; to take the time show yourself to someone you have not necessarily met, for a project that you have no control over.

So instead, and in obeying the market, I offered the task to online network workers – those that complete small jobs online for a fee. I created 4 job lots (all paid in $ – the original capitalist currency):
1) Write a description of one of your online neighbours
2) Write a a description of your online neighbourhood
3) Create and submit a 15 second video self portrait
4) Create and submit a 15 second video view from where you connect to your online neigbourhood

Excitingly, I received submissions from all over the world.
I am now presenting the content – the jobs submitted in return for a fee – in Neighbourwhos?



And here we are, neighbours, copies and market, alltogether in a joyful embrace.

a New Reality: NeoReality

well, there is only a logo there for now, and you might find more interesting what is found here instead.

But things will change in a few days (ahhhh…. software glitches…. don’t we all love them? they make life so exciting….)

Let us explain:

Our neighbours: we’re kind of in love with our neighbours. We don’t stay in any single place for too long. We tend to move around. We have a house (in Rome) when we stop. But we actually don’t stop that much.

So our neighbors are the people we do things with. Our friends. People we get in touch with in multiple ways, be them analog, digital, bumping on the bus, whatever. For years or seconds. Neighbours are neighbours: we, personally, don’t have a place in which we “stay”; and we, globally, are living in a world in which “neighbour-ness” is not about space or physical proximity, but rather about doing things together, communicating, getting close through ideas and information.

Our closest neighbours, the ones which we feel closer than others when/where-ever we are, are in a bit of a crisis now. Many changes and very few definite things for the future. The crisis, someone calls it. We call it change. And change is good. But change needs to be understood, and it takes time, and struggle, and patience, and reaction, if you feel like it.


Participating artists developed new work over a nine-week period in early 2011. After artists agreed to participate, rules were devised in response to their practices and announced at the beginning of the development period. Both artists worked to the same set of rules and created new work in response to these rules.

DR&R took place online, using the web as a creative platform and tool. The final outcome of the project are web-based final artworks or works in progress, accessible to the public to experience / see / interact with through a website / online means.

DR&R is primarily a development opportunity for making new work, rather than an exhibition or showcase; the primary goal is to explore artistic practice. During the development period artists were supported by R&R Director Seth Kriebel and videoclub curator Jamie Wyld.

DR&R with videoclub was the pilot online implementation of the Rules and Regs development model. Public access to the artists’ creative processes was highlighted, with artists asked to keep public blogs and post work-in-progress.

videoclub produces development and exhibition opportunities for artists working with film, video and digital practices; providing opportunities for the public to see, experience and engage in discourse about artists’ work. videoclub works with a range of organisations to show artists’ work, and has often worked in partnership to deliver its programmes of work, including working with White Night Brighton and Hove, Northwest Film Forum (Seattle, USA) and A Wall is a Screen (Hamburg, Germany). Artists we have shown include: Ben Rivers, Semiconductor, Laure Prouvost, Mat Collishaw, Gary Barber and Daria Martin. For more information on videoclub, please visit:

This project was a co-production of videoclub and Rules and Regs and is managed and curated by Seth Kriebel and Jamie Wyld.